Thursday, December 09, 2010

Give New Hires a Great Start

In a majority of small businesses, new hires are given only the basic skills and information they need to begin their new job. However, if you want your new hires to become more successful in their job more quickly, then you need to go beyond the norm. The key to this is allowing your new hires to learn the organization's policies and customs and to interact with the company's personnel.

The attitude your new hire develops about your company usually comes to fruition fairly quickly, and it can also affect their long-term commitment and outlook of the company. Within the first six months of a new hire's time with a company they decide whether it is a place they want to stick with or not. But the big question is how to turn a new employee's experience into a lasting and prosperous relationship.

Connect with them personally and early on.
By connecting with your new hire personally, you can form a relationship that will cause the hire to want to stay with your company. Get to know your new hires in every aspect of their lives. Ask them about their families, pets, hobbies, past experiences etc... People like to feel special and by making your new hire feel special, they may want to stay at your company longer.

Make the introduction about more than just a handbook.
A lot of small businesses make the initial introduction all about procedures and rules. But a lot of companies that have long standing employees make the initial introduction about the company, the history, the products etc... Company heads will take their new hires out for breakfast or lunch and really give them a feel for what the company is about. By making the initial introduction more fun you will find new hires more willing to stay with your company.

Treat the new hires like equals.
A lot of companies treat their new hires like the bottom of the totem pole. And, while that may be technically true, it doesn't mean you have to treat them like that. Don't put your new hires through a painful probation process or belittle them by displaying your big boss powers. Arrogance is one of the quickest ways to turn a new hire away. A great welcome can make a huge lasting impression, so be sure to treat your new hire like a true equal.

If you follow these steps, then you will be sure to see an increase not only in the amount of new hires your company receives but also in the amount of new hires that remain with your company.
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Sunday, December 05, 2010

Cybercrime Doesn't Really Seem to Worry Small Businesses

cybercrime among small businessesIt seems as though small businesses do not seem to be very concerned about cybercrime. A recent survey of 1,000 different small business owners conducted by Visa Inc. and National Cyber Security Alliance showed that there was a surprising lack of concern about cybercrime among small businesses.

Most of the small business owners that were surveyed said that they felt that their businesses were “under the radar” and that there was no need to be worried about any computer-based crime. There was definitely a consensus between the survey respondents about the belief that there was not enough cybercrime potential for them to want to invest in the high costs that it would take to properly secure their company’s electronic assets.

An entire 85 percent of those surveyed believed that their business was much less of a target than a larger corporation. Fifty-four percent of the respondents also felt that they were more prepared than larger enterprises to protect their company and customer data. And 84 percent said that they do have certain procedures in place to protect data and keep computers secure.

These were not the only results that the survey found though. Only 25 percent of those surveyed said that they had given their employees three hours or more of security training, and 47 percent said that they hadn’t given their employees any security training at all. More than 50 percent said that they simply did not feel that the high cost of full electronic security is worth it.

The sponsors of the survey say that the results of the survey really don’t seem to match up. They say that there is “growing concern from security experts and law enforcement that hackers and cyber criminals are honing [sic] in on small businesses as their new targets." They note specifically the report of an extremely elaborate scheme in the Ukraine where more than $70 million was stolen from small and medium business bank accounts in the U.S.

The head of public affairs for Visa, Rosetta Jones, said, “Cybersecurity investments are critical to protecting a company’s brand and reputation.” Visa offers information and resources to business owners on how to protect their important data and digital assets at their website VisaSecuritySense.com. “We are focused on partnering with small businesses to ensure that they fully understand the business benefits of running a cyber-secure operation,” says Jones. There is also more information about how to keep your small or medium business secure at the NCSA’s web site StaySafeOnline.org.

So what does this survey show? Well, it shows that small and medium businesses need to step up and take some precautions when it comes to electronic security for their companies. Yes, it can be costly, but there are also some inexpensive precautions that companies can take. It is something that is definitely important and that needs to be taken into consideration. If your small or medium business is not secured, check out the websites mentioned above and make sure that you keep your company safe and secure.

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Saturday, November 27, 2010

Should Small Businesses Utilize Online Advertising?

small business online advertising
Sometimes small businesses may not be sure of the best way to advertise and get the word out there about its products or services. Because advertising and marketing strategies are changing constantly to fit society and its needs, it can be difficult to decide which strategies will be most effective for your company.

Web analysts have been saying almost since the creation of the Internet that online advertising was going to take over the advertising world by storm. Online advertising has definitely made a huge impact, but it hasn’t quite taken the world by storm yet. According to years of research on the steady increase of online advertisement, the predicted “boom” in online advertising could definitely be right around the corner.

The Interactive Advertising Bureau (IAB) and PwC are releasing some numbers that illustrate that a “boom” could be in store for advertising in the very near future. U.S. online ad revenues have increased 17 percent in the third quarter of 2010, compared to the same period of time in 2009. In just that quarter, ad revenues reached $6.4 billion, which is the highest recorded quarterly mark in history.

According to IAB, online video ads and traditional banners and pop-up ads are still creating an increase in revenues, but text ads that come along with search results represent the largest amount of revenue for online advertising. Their numbers for the first half of 2010 showed that search ads account for 47 percent of all online ad revenues. This is the exact same percentage that search ads had for the first half of 2009 as well.

Until recently, there were two different reasons for small businesses to be reluctant about utilizing online advertising. The first reason that companies were skeptical about adopting it as an advertising strategy was because of the perceived low rate of return for the ads. The second was the expected time commitment that was required to be able to manage an online ad campaign. This skepticism is starting to be relieved as new online ad services are beginning to target small businesses.

Pete Barlas of Investor’s Business Daily said that Google and various other search providers are trying to help small businesses overcome their hesitance about buying Web ads. He said that they are currently making it easier to select keywords and pick up other search engine optimization (SEO) tricks. Another important development is the increase in location-based services that offer customers discounts and rewards when they check in as they visit an establishment.

Recently Google released a new component for its Google Places services. This service was created in an attempt to make it as easy as possible for small businesses to profit from advertising online, and the newest developments really do help out.

Google’s Google Boost service is only available right now in select U.S. markets. It is a service that promises to feature three-line text ads in the Sponsored Links section of Google’s search page when individuals search for terms that have been specified by and for your business. This service is available for a mere $50.

Online advertising is definitely seeing a steady increase in use and profitability. Many small businesses still have concerns with the tactic, but I really feel that it is the direction that advertising is heading in. Everything is going mobile and paperless, and advertising is no exception. Online advertising is a great addition to small businesses' already established advertising and marketing strategies. With the right attitude, dedication, and commitment, online advertising that could really increase profitability for your small business.

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Thursday, November 18, 2010

Protect Your Small Business Against Fraud

Small Business Fraud
Small business owners have a lot of hardships they have to face, but one of the biggest problems that plagues them is business fraud, and small business owners are the ones who suffer the most from it. Businesses with less than 1,000 employees can lose an estimated average of $150,000 in a single fraud case. In comparison, larger businesses only average $71,000 per loss.

The biggest type of fraud that hits small businesses is definitely check tampering which is also the biggest way people get hurt. The reason for this is that many small businesses typically do not watch for these types of things. Most small businesses do not wish to put the money into putting controls in place that bigger companies may have. Most small businesses don't schedule an annual audit. With an audit there is a system of checks and balances which hinders people's abilities to commit fraud easily.

Inventory fraud is another type that hits small businesses hard. A lot of small businesses have inventory being loaded on and off of trucks, but most people don't really pay attention to the people loading and unloading the company's things. Commercial bribery also affects small businesses. If somebody comes into your business often and sees the same employee, they will undoubtedly form a relationship. Your employee could then begin giving the person free things for a split of the profits.

However, there are a few key things small business owners can do to protect themselves against fraud. First, get some type of background screening for your employees. Many small business owners won't spend a lot of money screening a loading dock worker or somebody fresh from college, but they should at least do a criminal check if nothing else.

Credit checks are also very helpful. It is no surprise that people in today's economy are going through financial woes. But you should know if your employees are. Be sure you aren't hiring somebody who is desperate for money. Your employee's resume is also a good thing to check up on. If they say they went to college or worked for another company, check up on it.

Small businesses are a key part to America's economy. Most of them provide invaluable services and give a lot of good people good jobs, but it always seems that the ones out to do good are the ones that get burned the most. So please, be careful if you are an owner of a small business. Do what is necessary to ensure you aren't getting ripped off by some type of fraud.
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Tuesday, November 09, 2010

Have the Big Banks Followed Through with Their Promises?

small business lendingMany big banks claimed that they would increase credit to small businesses in 2010, but have they really done this so far? Are they really lending more money to small businesses or have they fallen through? Well, it’s a little difficult to tell due to the fact that “small business lending” for most banks usually covers a variety of different things ranging from real estate to credit cards, and there are very few lenders that separate their numbers for small businesses. Big banks were under pressure from the White House last year to increase credit. Some of the nation’s largest lenders, including Wells Fargo, Bank of America, and JPMorgan Chase, made some very big promises about increasing their lending to small business lenders in 2010. Four of the companies that set some concrete goals were asked how they were doing so far with their lending, and here is what they said.

Wells Fargo
According to Wells Fargo spokeswoman Sarah Toffoli, the company gave more than $2.9 billion in new loans to small business owners in the first quarter. The bank said that their goal for 2010 was to lend $16 billion, which is about $3 billion more than they lent in 2009, to companies with less than $20 million in revenue. "Based on the seasonality of business lending and the anticipation of an improved economy, we hope to meet our commitment by the end of 2010,” said Toffoli. John Stumpf, the chairman of Wells Fargo, says that the company plans to increase the new small business lending of $16 billion in the company’s annual report.

JPMorgan Chase
JPMorgan Chase reported in their first quarter earnings release that so far this year they have lent small businesses over $2.1 billion in new loans. They had said that their goal was to give out $10 billion in new credit to companies with revenues under $20 million. Their goal, which was announced November 9th, 2009, is an increase of $4 billion over last year. Spokesman Tom Kelly said that the bank’s first quarter lending to small businesses has increased 31% over the lending from the first quarter of the previous year.

Kelly also said that since November 9th, JPMorgan Chase has hired 235 new small business bankers, and they plan to hire 325 new employees by the end of 2010. Another interesting fact to note is that Chase has lent more than $110 million in “second-look loans” this quarter. Second-look loans are small business loans that are given to borrowers who were initially rejected but asked for Chase to review their loan application again.

Bank of America
In their first quarter Bank of America has loaned $19.4 billion to small and mid-size businesses, those who have less than $50 million in revenue. When taking out the loans to mid-size businesses, the bank has loaned $3.4 billion to small companies, those with less than $20 million in revenue, during their first quarter.

At a meeting with President Obama on December 14th, 2009, the then CEO of Bank of America Kenneth Lewis stated that the bank planned to increase their lending to small and mid-size businesses in 2010 by $5 billion. As of right now the bank has not released how much money they lent to small and mid-size businesses in 2009, so there is really no way to set a number on how much they will be lending in 2010 or on how much progress they have made this quarter towards meeting their goal for 2010. Spokesman Jefferson George said that the bank is currently running those numbers, and they hope that they will be able to make those numbers available soon.

Huntington National Bank
Huntington National Bank is a regional bank for the Midwest that is currently based out of Columbus, Ohio. In February they set a goal to increase their lending to small businesses, businesses with less than $15 million in revenue, by $400 million. Right now the bank says that numbers documenting progress towards their goal of lending $1.2 billion in 2010 are not available. Their spokeswoman LuJean Smith did say though that Huntington has currently hired more than fifty percent of the 150 new employees that they plan on hiring.

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Thursday, October 28, 2010

Ways to Improve Your Company's Customer Service

Customer ServiceEverybody dreads a call to customer service, no matter what company it is. Whatever the problem is, most people would rather take their losses than go through a long, arduous process with a customer service representative. That is why businesses, especially small businesses, should consider improving their customer support in every way possible, because customers are more likely to return to your business if it has good customer service.

In a recent survey 60% of Americans ranked great customer service as very important. However, only one-third of them believe that they are getting it. A vast majority of Americans believe that companies either haven't changed the way they look at customer service or they are paying less attention to it. Only 37% of Americans believe that companies have increased their focus on giving high quality customer service in today's market.

The problem stems from a few different reasons. One reason is that business owners do not always know what will satisfy their customers the most. Owners may think price will satisfy customers, whereas customers may believe it is personalized service. Another reason is that business owners may not have put in place the systems and processes to ensure that they can easily provide ongoing customer service.

One way to improve upon this is to find technology that will help you monitor what customers are saying about you. There are many services you can sign up for that will alert you when someone online is mentioning your company, like Google Alerts or even TweetBeep. You also need to make sure you are reaching out to customers on a regular basis. This allows them to easily tell you how they feel.

If a customer complains, make sure the problem gets fixed and that they are happy. If the owner personally deals with the problem, then the customer usually leaves happy. You also have to communicate to your employees about how important it is to make sure that the customer is as happy as he or she can be before leaving. Consistent, good customer service does not come easily, and you have to train your employees to do so in order to get the best productivity.

One thing you have to do as a small business is make sure superior customer service is a part of your company's reputation. You need to ensure that you are talking about your customer service and selling your services or products on that fact. Encourage your customers who have left feeling satisfied to share their experiences with others.

Good customer service will also get your name out there by customers. Three-fourths of people surveyed said they are more inclined to talk about good customer service as opposed to complaining about bad customer service. People really do like to discuss positive things, so make sure one of those things is your customer service.

Contrary to that, people also say that they are more inclined to believe negative feedback they see online as opposed to positive. This is all the more reason to make sure your customers are satisfied with your customer service. Nobody likes bad feedback, so when you do get some, make sure you address that problem immediately. You may also want to hop on that discussion online and say what you have done to fix the problem.

It goes without saying that customer service is one of the most crucial aspects of an up-and-coming business. If you want your customers to keep coming back and you want new customers to start coming, then you need to make sure that whenever they talk to one of your staff or even yourself that your customer service is as top notch as possible, because it may be the deciding factor in whether your business succeeds or fails.
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Wednesday, October 20, 2010

The Five W’s of Marketing

the five w's of marketing
Most people have heard of the Five W’s. They are who, what, when, where and why, and they are utilized by anyone from journalists to detectives to customer service representatives. Now when developing a marketing strategy, it is not only important to use these Five W’s but also to use them in a very particular order. Usually keeping the W’s in a certain order is not necessary, but with marketing it is definitely important.

To effectively formulate a marketing strategy, the best way to utilize the Five W’s is in the order of why, who, what, where and when. By following this pattern, much confusion and loss of precious time can be avoided. Many marketers think of utilizing what or where first, but doing this can definitely cause some issues.

By focusing on “why” first, many issues can be avoided. Companies should begin asking themselves why they are expending their limited resources on marketing. They should decide why they are spending this money on marketing instead of investing it in another area of the company. By asking these questions, it allows company executives to undoubtedly define their business and marketing plans. It also lets people deal with any sometimes unrecognized assumptions that they might have before getting too deeply into the strategy.

Some companies may have unrealistic marketing plans that need to face reality, while others might go in the advertising direction to solve a non-advertising problem. The “why” question can help a person to confront these problems head on before delving deeper into their strategy. It can be challenging at times to start with this question, but it is necessary to fully accomplish your goals successfully.

The second question for marketers to focus on is “who”. Who will help us accomplish our goals? Who will be receiving the message that we will be putting out? Who do we need to convince and win over in order to be successful? By asking this question, a company should then be able to clearly define its target audience. The better that the audience is defined, the more effectively the company will be able in addressing the three remaining W’s and formulating their marketing strategy.

“What” is the next question a company should ask. This question allows the team to figure out what they need to do for their target audience in order to accomplish their goals. This stage will include a variety of different important business decisions. A company will have to decide on things such as products, pricing, packaging, and policy. This stage is also where branding issues and personality dimensions for the brand and the task will be addressed.

“When” and “where” are the final W’s that should be utilized to formulate your strategy. These questions will allow you to figure out where and when is the best possible place to communicate your “what” and your “why” to your “who.” It will be necessary to make many tactical decisions during these stages, but if you have effectively utilized the first three W’s, then this should be much simpler.

Marketing principles can be simple at times and very complex at other times. If you follow the five W’s, I am certain that coming up with your marketing strategy will be much easier than you thought it would be. Who, what, when, where, and why are the perfect way to get things done. You just need to be careful what order you follow. By using them in the correct order, you are guaranteed to discover a much more successful marketing plan. So get started on your plan today and make sure to use the five W’s.

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Sunday, October 17, 2010

Small Business Owner Becomes Government Contractor


Six years ago Jacki Simoni juggled a flashlight, dog leash, poop bags, and animal repellant before her nightly walk and thought to herself, "There has to be an easier way to do this." So Jacki set out to rectify the problem and ended up inventing the
PupLight, a light that attaches to the collar of dogs and makes it possible for the dogs to see in the dark.

Jacki has sold quite a few units at 150,000. Her biggest retailer is Petco. Jacki also sells through Amazon.com. While these figures aren't bad for something she invented for herself, Jacki always thought that her product would sell a little better. Recently, her luck has started to change. Jacki's product got picked up by the Secret Service to be used on their dogs. Even better, a few weeks back Jacki signed a contract with the General Service Administration, or GSA, worth $125,000 and making Jacki able to offer her product to over 1,000 different government departments.

"The process that Jacki had to go through is thorough and substantial. The federal government evaluates the product offering and then negotiates for best pricing from the company," said Rita Haake, program manager of the Center for Entrepreneurship at the College of DuPage in Illinois, who helped Simoni with her GSA application.

All Jacki has to do is contact government agencies that use dogs and see if they are interested in her product, and then they negotiate for a price they can both agree on. Considering that the PupLight was originally for herself and her two golden retrievers, Jacki Simoni has created a product that can potentially help service dogs, drug dogs, and cadaver dogs do their job to the best of their ability.

Jacki had to do a lot of research for her product to make it work for all dog breeds. Poodles had different necks than dachshunds, and those dogs were infinitely different from something like a Saint Bernard. After 15 prototypes, Jacki had a product she was happy with and made her canine customers happy as well. The PupLight gets rave reviews from its users, and the Petco gave it four out of four stars. Jacki built her small business from the ground up and is now the hero for many government officials, especially those with four legs.

Wednesday, October 06, 2010

Small Business Loans Jump Despite Unsteady Economy

Small Business AdministrationIt is no surprise to anybody that small business lending hasn't returned to the same glory it had pre-recession, but despite a rocky year, the number of loans backed by the Small Business Administration increased by nearly 30% in 2010.

The Agency, whose fiscal year ended on September 30, reports that it approved $16.84 billion in loans in the past 12 months which can roughly be translated into 54,286 small business loans. This is an increase from fiscal 2009 when the Small Business Administration approved nearly $13.03 billion in loans during the depths of the credit crunch. The agency backed nearly $20.61 billion in 2007.

This boost comes, in part, from measures incorporated into last year's stimulus package. These measures eliminated fees and increased the maximum guarantee of the government to 90% which is up from 75%-85%. Banks make the SBA loans, and not the SBA but the U.S. government provides a guarantee to minimize the risk to the financial institution in case the borrower defaults.

Between the time the stimulus was signed in February of 2009 and the last round of funding for the provisions was exhausted in May 2010, the SBA's average weekly dollar volume was $300 million which is a significant increase from the $172 million weekly average in the seven weeks prior to the Recovery Act.

According to Tony Wilkinson, President and CEO of the National Association of Government Guaranteed Lenders, a trade group out of Stillwater, Oklahoma, "The stimulus provisions work. This is the main avenue for small business lending today. A number of borrowers in SBA programs would have been eligible for conventional lending years ago."

The stimulus provisions, which have undergone four extensions in the SBA's fiscal 2010 year, were shut off in May. However, the recent Small Business Jobs Act allows the program to continue throughout the 2010 calendar year.

The volume of SBA loans fluctuated intensely during the agency's fiscal 2010 year. This is largely due in part to the stimulus provisions' pre-set expiration dates. Each time lenders were notified by the SBA that the program was about to end, lenders would rush to push their loans through. This would, in turn, cause an upward surge in volume.

Loans that didn't make the cut would then queue up on a waiting list until Congress agreed to allocate more money and extend the end-dates. Volume would drop off during this time.

During the summer months, many loan applicants waited for Congress to continue the program. The extension through the Small Business Jobs Act, which was signed in last week, cost taxpayers $505 million and could very well provide a possible $14 billion in loans. On Monday the SBA had cleared the queue and approved nearly $970 million or 1,939 loans.

Mr. Wilkinson is happy that Congress addressed the need to help the program. However, he worries that lenders as well as small business owners will be forced to sit and wait again when this program expires come this January.

"It will be difficult to spend all that money between now and the end of the year," says Wilkinson. "We hope after the election in November Congress will make the funds available until they run out. Borrowers are going to need it."
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Monday, September 27, 2010

Tips to Securing Your Business Network

securing your business networkThere are a countless number of threats out there that are ready to compromise your company’s network, but thankfully, there are plenty of precautionary steps that can be taken to keep this from happening.

SMBs are particularly prone to the plague of cybercrime. Sometimes SMB networks simply do not have the necessary network security. This is normally due to the fact that most SMBs do not have the resources or expertise to ensure their network’s security. In many small office settings, an office administrator with only basic IT skills is in charge of network security. This can leave your company’s network open to numerous threats. Paulette Altmaier, VP of Dell Solutions, has said that 92 percent of businesses suffer some sort of computer attack in any given year.

All of these SMB network threats cause some serious concerns. In response to some of these SMB needs Dell has just recently announced their partnerships with Trend Micro and Juniper. They hope to collaborate in an attempt to present some SMB security solutions. Altmaier stated that Dell has decided to focus on SMB security because they “have the same complexity of security problems as bigger companies but lack the resources.”

One of the huge problems with security threats is realizing how they evolve to attack your network. Threats aren’t just delivered by spam anymore. They are everywhere. There are limitless ways that your network could be compromised. If you’re a small business owner and you don’t have the protection that your network truly needs, here are some tips to keep your business safe and secure.

1.Layered Security
This is absolutely necessary. You must have an anti-virus program running on every desktop in the office, but you must also make sure that every aspect of your network is protected. You must have something that manages and protects data at rest and in transit. Security methods like encryption can help you deal with things like this. You must also make sure to control mobile devices that utilize your network at all. The security simply must be layered.

2.Security Policy
The size of the company doesn’t matter; it is a good idea to have a security plan. Any business with a network could benefit from a security policy. If you educate your employees on your plan and update your plan for the newest technology, many security issues can be avoided.

3.Unified Threat Management (UTM)
These devices can really help with your security layering. A UTM will contain a firewall, content filtering, VPN, and intrusion detection technologies. Many of the UTMs now available are designed for easy use and do not need IT support.

4.Secure Endpoints
This is essential. An endpoint is anything that can attach to your network like a server or a USB drive. Threats can sneak right into your network through these means. There are plenty of different products available that can help secure your endpoints.

5.User Security
Companies must make sure to restrict the content that their users can see and not see. This really cuts down on the possibility of security threats. Don’t allow a free-for-all network at your workplace. If you monitor and control what is being viewed through your network, you can eliminate many security issues.

6.Mobile Device Security
Although security threats are not as serious on smartphones and mobile devices like the iPad, there is no reason that you should leave these devices unsecured. You should treat them like any other endpoint and make sure that they follow any of your company’s security policies.

7.Software Updates
You should always make sure that all of your programs and software are up-to-date at all times. This helps to make sure that you have the best possible protection.

Keeping your company’s network secure should be your top priority. No one wants to deal with the hassle and costs of cybercrime. With these tips you can easily boost your network’s security and keep your computers, information, and network safe.

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Friday, September 24, 2010

5 Ways To Stay Motivated At Work


Running a small business can be a daunting task for anyone. The pressure to be in complete control and keep a little business above water can wear anyone down. Subsequently, stressed out, overwhelmed workers and bosses can make for an incredibly unpleasant environment for employees and customers alike. With the holidays quickly approaching it is even more important to keep cool under pressure. Here are five tips that anyone from the business owner to the janitor can use to relax a little and enjoy their job.

Break Down Goals Into Smaller Steps
Goals can be hard to achieve, whether it be a goal for the end of the day, week, or year. The knowledge that something must be done at a certain time can drive a person crazy, so naturally a goal that must be completed can cause mass amounts of stress. The best way to complete a goal in a timely manner is to break it down into manageable chunks. It is a bad idea to try and complete something all at once. By breaking down a goal into steps there is time to reflect on the work and make sure everything is well thought out. Keep the steps small and easy to accomplish in the given time frame, but at the same time big enough so that progress is made every day.

Set Public Expectation
The biggest motivator for almost every worker is not falling behind in the eyes of their peers. By making public what you plan to have accomplished, you not only have the pressure of letting yourself down, there is the added facet of disappointing your coworkers. Public pressure can be an incredible motivator because everyone loves praise and dreads criticism. The possibility of seeming less productive than people in the same position can create a drive that was not there previously, and sometimes a little push is all that is needed.

Find Support
Some aspects of a small business can be more overwhelming than others. If your job is to send invoices to other employees, then it is unlikely there is a need for tons of positive support. On the other hand, if the business belongs to you and it is your responsibility to keep it productive, then it is a terrible idea to go it alone. While not necessarily asking other people to help directly in your job, it is always good to have family and friends that support what you do. Let people know when you need help and don't bury yourself with things that are impossible to handle alone. Find support in coworkers, family, and friends. Sometimes an extra set of hands can make all the difference.

Get Away For Awhile
Jobs can be suffocating at times, and it is important to take advantage of little breaks from the workday. Avoid having lunch in the same place as where you work. Don't simply microwave a Hot Pocket at your computer. A new surrounding can lighten the most foul mood. Eat something healthy and enjoyable on your break and stretch your legs whenever possible. Don't overload on caffeine or press too hard throughout the day, or you could become burned out much too quickly. By changing it up throughout the day and making the most of the time away that you have, you can stay productive even at the worst times.

Remain Positive At All Costs
This is probably the toughest tip of all. When things get really ugly, it is almost impossible to keep a positive outlook, but it is essential. When things pile up and begin to weigh on you, you may begin to feel unmotivated and get less done than ever before. To keep positive don't dwell on work outside of work and think of all the good things your business has given you. Keep in the forefront of your mind exactly what made you fall in love with this business in the first place and continuously think of what you want this business to become. Other people will follow your example, and eventually things will again become good.

With these steps and many others it is possible to keep motivated in your work space, at least most of the time. Don't be critical of yourself if you drag some days, just focus on how you will do better tomorrow. Before you know it, you will have a routine based on positive motivation and when you have it down to a science, you can share your personal method with everyone around you.
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Wednesday, September 15, 2010

Obama Criticizes Republicans Over Small-Business Tax Legislation

Tax Break Legislation for Small BusinessesPresident Obama derided Republicans Wednesday for what he called "foot-dragging" on a legislation that would supposedly extend "billions of dollars in tax cuts to the middle class and enhance lending to small businesses". Speaking from the White House Rose Garden, Obama stated that even though he was grateful two Republicans have sided with the Democrats on allowing a small-business bill to come up to a final vote, "it should not have taken this long".

With November elections approaching fast the battle between the Republicans and the Democrats has only escalated over small-business legislation and extending tax cuts for Americans. Typically, Obama has accused Republicans of holding up work on the two pieces of legislation which he said would hold the economy "hostage".

"For months the Republican leadership in the Senate has said no. All the while, small-business owners kept waiting for help," Obama said. Obama then thanked Republican Senators George Voinovich of Ohio and George LeMieux of Florida for voting to allow the small-business legislation to move forward.

"I want to thank them for their efforts because they understand we simply don't have enough time anymore to play games," Obama said.

Obama also called out Congress telling them to act "right now" on extending tax cuts for the middle-class. Obama has called the debate over taxes a prime example of the differences between Republicans and Democrats in the run-up to the November midterm elections. Most Democrats want tax cuts for the middle class only (real fair for everybody else), defined as individuals making less than $200,000 or families making below $250,000.

Republicans, on the other hand, want tax breaks for everybody across the board saying that raising taxes on anybody during poor economic times could create severe problems. On this debate several Democrats are taking the Republicans' side. Republican Senate Leader Mitch McConnell of Kentucky stated that "tax hikes aren't good to grow the economy. The good news is that a growing chorus of Democrats, here in the Senate and out on the campaign trail, are opposing the tax hikes the administration is proposing."

Senate Democratic leaders said on Wednesday that they were working to vote on the tax cuts for the middle class only before the November election. The tax cuts, enacted under former President George W. Bush, are set to expire at the end of the year. Obama failed to comment on whether or not he would sign legislation that includes extending the tax cuts across the board. Obama has said the country can not afford extending tax cuts for the wealthy, noting that it would add around $700 billion over a 10 year time span to the deficit.

"It's a tax cut economists say would do little to add momentum to our economy," Obama said.

Somewhere around 97% of Americans make less than $250,000 a year according to Obama. He also stated that the people making more money than that would still get a tax break on their first $200,000 or $250,000 depending on whether or not they are individuals or families.
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Thursday, September 02, 2010

What To Give So You Can Recieve


It is almost that time again. Holiday season will soon be upon us. With that being said, this is the time where many businesses can make the most money of the whole year. To be a successful business during the holidays it is essential to get into the holiday spirit. Decorations and good cheer can only go so far to bring the clientele in, so in order to make your business stand out, the best way is to give away before selling. Now I know product is not cheap, so free samples may sound counter intuitive, when in fact they can be the exact opposite. Here are three ways to turn giving a tiny bit into receiving major profit.

Make it small but useful.

Everyone has been to the store has eaten a free cracker with a touch of fantastic topping, and sometimes you get hooked, landing a jar of some sort of jelly in your grocery cart. The store probably will go through two jars a day max of the spread but sell fifty in the process. A good product will sell, but the consumer has to know that the product exists and how it works. If your business is food-based, then sampling is easy. Cut up one yummy piece of food and offer it to the masses. What about other types of businesses? Take the smallest possible bit of the product that can stand alone and offer it either free or free with purchase. Trying to sell a computer? A free 2 gig flash drive could do the trick. Selling clothes? The perfect necklace to go with the perfect Christmas sweater. Customers love to feel like they're getting a deal. The more expensive the product you want to sell is, the more fun and useful your freebie has to be.

Be clever.

While everyone has had the delicious free food experience, a lot of us have also had the tiny, completely useless sample experience. As a woman, I am familiar with tiny pointless pieces of plastic that are supposed to smell like a certain perfume. What do I smell instead of seduction and raindrops? I smell plastic. Even if I get a whiff of the fragrance, it's not as if I could wear it for a few hours and have it on my wrist to remember later. Recently I went into an expensive lingerie store that was offering perfume samples in an incredibly clever way. There was a sample bottle of the perfume and next to it a bowl of long, black ribbons to be spritzed and tied around the wrist like a bracelet. In a store famous for silk and lace a small black ribbon fit perfectly with the atmosphere and lent the wearers a chic accessory that conveniently smelled of a certain fragrance. Guess what? Later that day I returned and bought a bottle. This is a perfect example of clever advertising that lures the customer in with something free but also serves as a reminder for the store itself even if the customer doesn't buy the intended product. A tangible item is much more effective at getting your point across than an ad in the paper.

Put your best foot forward.

It is easy to set out a tray of stickers that were ripped out of a children's coloring book and call it a free sample, but this will get you nowhere. Sampling is your time to shine. When you pass something tiny into a customer's hand, you don't want it shoved into a pocket. Make your freebie something that connects with your store and displays its absolute best in the smallest, most inexpensive package. One of the best ways to stick in a customer's memory is to make your freebie wearable. A small plastic bracelet will have to be slipped on but at the end of the day at home will also have to be taken off again, therefore reminding the customer of where the bracelet came from. Same goes for things like t-shirts and other types of things that can be worn. The whole point of giving something away is to remind the consumer at least one more time of your store or product. Don't give away gaudy bumper stickers or something that is clearly just an advertisement. Small things that can be used more than once can jog the memory of a customer and bring the bigger memory of the store or product to the forefront of their mind.

They say that the best things in life are free, but usually that isn't true. Because every little thing has a cost, the ability to gain something free of charge is exhilarating for most people. By offering tiny reminders of your business to consumers, it is possible to receive tenfold the cost of whatever little thing you gave away. So this holiday season try to give just a bit before you focus solely on receiving.


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Thursday, August 19, 2010

Going Green, Without Going Broke


The signs are everywhere; green is the new gold. A Prius on every corner, an energy saving bulb in every streetlight. The world is truly changing for the better as people become more and more conscience about their mother earth. As a society we are trying to make the healthiest choices for our plant. We recycle, we reuse, we compost, among many other things, but as a small business owner is it really possible to uphold a green image without going broke? Luckily, the answer is yes. While the prices of hybrid cars might make someone clutch their wallet in fear, a few simple steps can be taken to guarantee that your business will be environmentally friendly, therefore still attracting the nature-conscious crowds, without spending all of your own hard earned money.

Open the window, or light a fire

It may blazing outside, or maybe your toes have gone numb from the cold, but the answer is not to crank up the air or the heat, but instead to utilize a more natural source of temperature control. Open a window and let the breeze blow in, and add a little atmosphere at the same time by hanging a windchime by the open window. Indoor air is oftentimes more polluted than the air outside! Of course there is the chance that the business is in a smoggy, stinky area. In that case there are other alternatives to chill out. A great way to cool off and save energy is to use a ceiling fan. A normal fan will use only as much energy as a 60-watt light bulb, and this averages out to be 98 percent more efficient than an air conditioner. In the winter the problem changes, and you need to keep your customers warm and toasty. The first step is to make sure that the building is well insulated, this is crucial to cut down on your energy bills. Make certain that all windows and doors are sealed, and that there are no places that the frigid air can sneak in. If you really want to cut down the costs, invest in a wood furnace. Oftentimes they cost less than a used car, and can cut your energy costs down to nearly nothing. There are plenty of companies that offer wood burning furnaces as alternatives to gas. Boot up the computer and do a search, the answers are everywhere.

Save a tree, save a dollar

While trees are a renewable resource, the human population clear cuts forests so fast that the trees have no time to recover. There are hundreds of ways to save paper in a small business, most of which are completely overlooked during day to day life. When you use the printer, print on both sides of the paper, and while you're on the computer go ahead and pay your bills online. Keep flash drives or CD's handy to keep your records on. Not only will you save filing space, but you will also save on paper costs. Make sure that all employees have an email address, and email important company news instead of printing and mailing. If your business is food related, use cloth napkins instead of paper. You can wash and reuse cloth napkins hundreds of times without ever having to order replacements. Lastly, offer reusable cloth bags for a small price as an alternative to paper or plastic. These reusable bags not only help the environment, but if they have your company logo, they also act as free advertising for your business.

Get together to go green

A large part of having a successful green company is making sure everyone in the company is participating. Carpooling is a simple measure that has been popular for years, and if done correctly, it can save everyone vast amounts of gasoline and money, while helping to not pollute. Make sure everyone has their tires inflated correctly, as it saves on gas mileage, and have the carpool cars maintained regularly, to prevent emissions. Make a company phone list, and let everyone decide whether or not they'd like be be included. This makes it easier for employees to keep track of schedules and policy changes without having to drive to work.

Keep it simple


Going green isn't all about the hybrid car or solar panel energy. The simplest ways to to be friendly to nature are often the ones that do the most good. Instead of buying cleaning supplies, make your own with ingredients like baking soda or vinegar. When your old computer starts to wear out, recycle it or donate it to your local Salvation Army, don't throw it away. Printer cartridges can also be refilled, instead of buying new ones. These steps may seem new, but there are other things that are encountered in everyday life that can make a difference as well. Turn off the tap when brushing your teeth, and only use the dishwasher or washing machine when they are completely full. Simple things like this are what going green is really all about.

Going green may seem like a fad at times, just something that everyone does to look cool. In reality, this may be true for some people, but for others it's a lifestyle that will help to save the planet. Small choices can help save the world, and if handled right going green can also help a small business not only be good to the environment, but save money too.




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Friday, August 13, 2010


You want me to buy you what? The Silly Bandz effect.

Today’s economy is anything but silly, but a success story everyone has most likely heard about by now is the Silly Bandz phenomenon. Where did it come from? More importantly, in an economy that is just starting to struggle back to its feet, how does one man make a fortune off of silicone rubber bands? For every genius invention that goes unnoticed, there is another that turns the market on its head with its simplicity. While parents are scratching their heads as their children scream for more rubber bracelets, and other small business owners look on in confused awe, creator Robert Croak is probably smiling smugly. The good news is there are a few simple steps that can be taken to make your small business a success, even if your product is more complicated than a hippopotamus shaped rubber band.

Every smart business owner knows that while the adult is the money maker, it is the child that is the spender. One look from those big eyes, and there is no hope for Daddy or Mommy. With a lip pout and a pleading note in the voice almost any child can coerce their parent into buying whatever they please. No parent wants their child to look less hip or popular next to their peers. Let’s have a look at a few enormous fads of the past few years and their similarities.

• Silly Bandz
o Small silicone arm bracelets, that when not being worn form different shapes. They come in many different colors and shapes, such as: Animal, Vehicle, Garden, and Music. Highly collectible and are traded among children.

Beanie Babies
o Soft, bean-filled stuffed animals. Beanie Babies were the brainchild of Ty company, and while their popularity has waned, they had a long run, culminating in parents buying hundreds of happy meals to find the specific bean and cloth animal that Junior demanded. Another collectors item that seemed to capture the imagination of children, as well as the imagination of a few not-so-well-adjusted adults.

• Pokeman
o While Pokeman came in many forms, ranging from action figures to computer games, the card game was easily the biggest cash cow for creator Satoshi Tajir. Packs of cards would sell for around five dollars, and the goal was to, by the luck of the draw, garner the much-prized holographic cards. Leagues were formed for the card games, with much of the 1990’s child population claiming to be “Trainers”.

Now after we’re done rolling our eyes about the silliness of all of this, anyone will grudgingly admit that the creators of these products were marketing geniuses. The question is now what do these products have in common, and how can a product-based small business create a product that will capture the imagination of children while also capturing the contents of their parents wallets? As far as uniting factors in the aforementioned products, a few characteristics stick out.

• Collectibility
• Small price
• Possibility of finding the rare card/band/stuffed animal.

With these factors in place, you create not only a demand, but a comfort for parents in the fact that the product, in its singular form, doesn’t cost over ten dollars. It is easier to stomach dumping ten dollars ten times over one month than it is to dump one hundred dollars at one time. The reigning king of fads, Silly Bandz, incorporates all three of these factors. They are easy to collect in enormous amounts, they are inexpensive at three to five dollars a pack, and one child is always going to have a certain shape or color that another child desires, therefore sparking the demand for a certain silly band. When you look at the broad spectrum of possibilities for money making that these little rubber bracelets offer, it suddenly doesn’t seem so silly.
Clearly a few simple factors can turn your product from a dud into the next Silly Bandz. If Robert Croak can make a fortune out of something I find wrapped around my morning newspaper, it is most definitely possible. Any one person is only one incredibly simple idea away from having hoards of salivating children and exasperated parents lining up around the block from the boutique, waiting for the newest release of the latest fabulous product. Good luck!


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Friday, August 06, 2010

3 Trends Currently Driving New SMBs

3 Trends Currently Driving New SMBs

Let's face it, the American economy is still far from perfect. Even so, people are still starting small- and medium-sized businesses and some of those businesses are still thriving. Why? Simply because there are some business trends that are hot right now, even in this economy. The reasons vary, so let's take a look at a few of them.

1. Going Green. Going green is big business right now. Many companies now include some kind of environmentally friendly incentives in their sales pitch for their products and services. What can this be attributed to? Government incentives are one reason companies are clamoring to be green. From automakers to the electric industry companies are receiving millions of stimulus dollars that revolve around creating and using renewable energy. Also, people are now understanding the importance of clean energy. Overall, the public sentiment about saving the environment has changed over the last decade or so.

2. Senior Citizens. Our population is getting older. Baby boomers are becoming senior citizens. Right now there are over 37 million seniors and in twenty years they'll make up 20% of the United States population. They'll also be looking to spend over $1 trillion. If that's not incentive enough to get into the business of seniors, I don't know what is. From anti-aging cosmetics and senior dating services to nursing homes and technical assistance if you're thinking of starting a business, you may want to turn to your elders for guidance. As a matter of fact, the United States Bureau of Labor Statistics says aging-services - home health care, elderly and disabled services, and community care facilities - make up three of the top ten fastest growing businesses.

3. Buying Local. There's a desire to buy locally grown and made products sweeping the nation. That means more mom-and-pop stores. Farmers' markets seem to be at the heart of this movement; there are currently about 5,000 across the United States and over the past five years that number has been growing at a 5% rate. Almost 60% of consumers say they try to shop locally. National chain stores like Wal-mart have tried to gain more business by adding "locally grown" sections to their grocery departments. The USDA has launched a program called "Know Your Farmer, Know Your Food," which encourages people to buy locally, and several cities, such as Orlando, Florida have been starting "buy local" campaigns.



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Tuesday, August 03, 2010

If You Can't Find A Job, Try Creating One

Cheese!
It seems that everyone is trying to stretch a penny these days, and for small businesses that can lead to cutbacks or layoffs. Losing a job in a recession is a devastating thing, especially when jobs are scarce. Unemployment will only last for so long and the bills keep coming in. Statistics show that there are 6 unemployed people to every available job. In small towns it can be as many as 20 unemployed to each available position. So what is a person to do?


If you are one of those many Americans who are having trouble finding a job, how about creating your own? This isn’t a strange idea in the face of a recession. Micro-businesses are businesses that have 10 people or less and over half of small businesses in the United States are home based.  According to Startupnation, you can not only survive, but thrive in this economy.


Inc Magazine printed a story about CEO Paul Mann who was looking for a responsible dog sitter in a bind. After taking some observations of the people who responded to his ad, he felt a little discouraged in finding someone he could trust. That is when a light went on in Paul Mann’s head. He ended up leaving his corporate position for the comforts of working from home and started Fetch! Pet Care, a local network of pet sitters and dog walkers. If you asked him today if he would go back out into the world of glass doors and windows, his answer would be a very enthusiastic "no!"

The advantages of a home business include low over-head, tax deductions, shoe-string start up capabilities, and you can work in your pajamas. All you need is a phone line, high-speed internet, a place to keep records and a really great idea for a product or service that people need even if there is an economic downturn. While no one will tell you that starting a home business is easy, with a little research and a lot of hard work you might be able to give yourself a job.



Looking for a GeoVison Security Camera System to help secure your small or medium business? Call www.CameraSecurityNow.com today at 877-422-1907 for a free phone consultation. Ask about the new Hybrid DVR/NVR surveillance solutions.

Monday, July 26, 2010

Help for Florida SMBs Affected by Oil Spill

Help for Florida SMBs Affected by Oil SpillOn April 20, 2010, the Deepwater Horizon drilling rig exploded, killing eleven workers and injuring several others. It also caused a sea-floor oil gusher, which has caused a massive oil spill. The spill, which has been called the largest offshore spill in United States history, resulted in hundreds of millions of gallons of oil polluting the Gulf of Mexico. Several governors of states along the Gulf Coast declared a state of emergency, as did the federal government. Marine life and wildlife habitats have been harmed, as have many small businesses.

Fishing was banned in about one-third of the Gulf by the National Oceanic and Atmospheric Administration and people canceled their vacations. BP gave the state of Florida $25 million to help promote their beaches, which were said to be unaffected by the oil spill. Hotels offered discounts and free deals and packages. Even so, a University of Central Florida economist called the spill, "the worst disaster in the history of Florida tourism." It is estimated that Florida's Paradise Coast could lose $3 billion in revenue this year.

However, the United States Small Business Administration has announced that it will be helping several of Florida's small businesses. The SBA is offering loans and loan defermention options to fishing-related businesses who were shut down due to the oil spill. Hope is that the loans and deferments will provide temporary assistance to "overcome the loss of revenue" they have experienced this spring and summer.

Many Florida counties are included: Bay, Citrus, Collier, Dixie, Escambia, Franklin, Gulf, Hernando, Hillsborough, Jefferson, Lee, Levy, Manatee, Monroe, Okaloosa, Pasco, Pinellas, Santa Rosa, Sarasota, Taylor and Walton. The adjacent counties of Alachua, Broward, Calhoun, Charlotte, Desoto, Gilchrist, Glades, Hardee, Hendry, Holmes, Jackson, Lafayette, Leon, Liberty, Madison, Marion, Miami-Dade, Polk, Sumter, Wakulla, and Washington. Some Alabama and Georgia counties are included, as well.

The program will offer working capital loans for up to $2 million at 3% interest for non-profit organizations and 4% for businesses with terms up to 30 years. Loans can be used to make payroll, pay debts, accounts payable, and other bills that have been impacted by the oil spill. The SBA is also encouraging small businesses to file claims with BP.

Fishing, shrimping, crabbing, and oyster fishing who fish in the waters that have been shut down are among the main businesses being targeted. Other small businesses that are dependent on shrimp, crabs, and oysters are included, too. Also, businesses who supply fishing gear and fuel, docks, boatyards, processors, wholesalers, shippers, retailers, and other businesses that rely on recreational and sports fishing can get involved.

If you're a small business in any of the Florida counties mentioned above and you think you may qualify for assistance, contact the SBA's Customer Service Center at 800-659-2955. The deadline to return applications is February 14, 2011.

Check out these related stories:
1. Florida Computer Rentals
2. Independent Oil Producer Leader Says Senate Vote Sends Signal To Political Opportunists


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Wednesday, July 21, 2010

A SMB Life Preserver in an Economic Storm

The rebound of recovery efforts in today's economy is crawling like a 35g download on a dial up connection. It seems politicians are playing tug o war and in the meantime small business owners are struggling to keep things balanced and seeking new ways to sell to a penny pinching market. Some business owners may even feel that they have no other choice but to hold on and wait out the storm. Although it can be discouraging, you are not stuck in a ditch spinning your tires, you can be proactive in building the kind of life preserver that will help keep your small business afloat.

1. Communication
– Keeping tabs on how everyone is doing from your partners, your venders and others on your team is vital. Also, return information to them as to where the company stands and problems that need to be addressed. Get everyone involved in trouble shooting and the anticipation of hot spots or potential problem areas.

- Resolve conflicts within the company through mediation and compromise.

- Survey areas that can be improved and what is needed to do so as well as simplify areas that are bogged down and non productive. The survival of the company is in everyone's best interest and feedback from others can help clean up areas and prevent other problems.

2. Organization
- Put the mission statement and rules and regulations in writing so your team has a map of where they are going. Positions within the company should also have a written description of duties and responsibilities.

- Make sure that technology is working for you. Is it a good work-flow or is it creating traffic jams within the office or when you travel. For example: it might be helpful  to rent technology to cover a big business trip rather than to drag everything with you through customs in the airport. It takes time to check everything in, time to set up and make sure everything is working correctly, and time to tear down and check it all in for the trip back and time is money!

3. Accountability
- Meet complaints head on and compensate for inconvenience. Accidents happen and going out of the way to make things right builds on the integrity of your business and that is going to keep people coming back and recommend your company to others.

4.The Internet
- Social networks and blogging are vital to any company to make connections and to keep your business in the limelight. Writing blogs is a good way to offer information about products and service and link back to your website. Take the time to get to know Facebook, Twitter and LinkedIn, they are the super highway to advertising and networking. Some companies have departments dedicated to just this alone!

- Don't let your website go stale. Keep adding new information, and keep contact information updated. It is, after all, your company's virtual business card.

5. Pricing
- While price increases across the board might not make a whole lot of sense, it is important to have a good blueprint of finances. Strategically placing small increases can give your company a competitive edge but it takes research and planning.

I hope these tips have offered you some inspiration into a plan to help your company not only stay afloat but to flourish under the pressure!


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Saturday, July 17, 2010

3 iPhone Apps Every SMB Owner Must Have

3 iPhone Apps Every SMB Owner Must Have

More and more business-owners are relying on their smartphones to conduct business these days and as you can imagine, there are a million apps for that! But how do you know which ones will actually help you run your business effectively? To get you started, here are three that every small- and medium-sized business owner should look into for their iPhone.

1. Scanner Pro - $6.99

With this app, you simply use your iPhone camera to take a picture of a document and scan it into an PDF file. Once you take the picture of the document, you simply mark where the corners are and the app does the rest of the work for you. You can then email the PDF file to anyone who needs to see the document.

2. Good for Enterprise - Free

If you're looking to sync your iPhone to Microsoft Exchange in a secure environment, this is the app for you. While iPhone normally supports Exchange, this app offers some added security. Features include the ability to keep data exchanged over a network encrypted and the ability to access your email, contacts, and calendar over a secure connection. It's a great way to keep your company protected.

3. Recorder - $.99

For less than a dollar, this little app allows you to record outgoing calls. Ever forget what was discussed during an important phone call? This app can record for hours and provide you with the opportunity to play those calls back over and over again. You can also record voice memos. The best feature of all is that you can send those recordings via email to anyone. So, if your business partner missed an important call or a customer can't remember what you told them, all you have to do is send them the entire phone conversation.



Looking for a GeoVison Security Camera System to help secure your small or medium business? Call www.CameraSecurityNow.com today at 877-422-1907 for a free phone consultation. Ask about the new Hybrid DVR/NVR surveillance solutions.