Information and Discussion for the Small to Medium Sized Business Community
Thursday, December 10, 2009
Best Small Business Books of 2009
The editors at Small Business Trends, along with a 27-member advisory panel have put together a list of the Best Small Business Books of 2009. According to the website, the decisions were difficult to make due to the "quality of this year's business book releases." Here is a look at the books they chose.
Anatomy of Buzz Revisited by Emmanuel Rosen: Learn how to build "buzz" into your marketing strategy with this sequel to Rosen's best-seller. According to Small Business Trends, you can use this book to "build a community of experts and then let them speak freely about the advantages and disadvantages of your product or service."
Escape from Cubicle Nation by Pamela Slim: This guide for aspiring entrepreneurs helps get you out of the corporate world and into your own business. This proves that you have to make the change to be successful. If you aren't happy in the corporate world, chances are you never will be.
Greening Your Small Business by Jennifer Kaplan: According to this book, being isn't just trendy, it also saves you money. This book shows you how to become "green" and proves that consumer are going to see eco-friendliness as a reason to purchase your service or product.
Me 2.0 by Dan Schawbel: This book is all about personal branding and how your brand will determine your ultimate success. Here, you'll get ideas, resources, tips and on how to find your personal brand and use it for new opportunities, from registering your own website to finding a field to become a known expert in!
The New Community Rules by Tamar Weinberg: Everyone is using social media these days and it can be a great tool to help you build and grow your business. This book, written by a social media consultant, will help you use various social media to market your business online. The best thing is this book doesn't just teach you how to use the general Facebook and Twitter, it shows you the way to other, lesser known tools, as well.
Outrageous Advertising by Bill Glazer: This book points you in the direction of tons of direct marketing and advertising campaigns that will help you grow your business and build a larger customer base. The website calls it an encyclopedia of how-to and advertising ideas and tips.
Talk Less, Say More by Connie Dieken: There can be many ways to communicate with customers but this book shows you how to cut to the chase and eliminate the excess. Get your message across and get things done with lots of tips and tricks.
Super Freakonomics by Steven D. Levitt and Stephen J. Dubner: Small Business Trends describes this book as "fun and engaging." It shows how the world works and proves there is a solution for more than you think, unconventional as it may be.
Trust Agents by Chris Brogan and Julien Smith: Another social media-oriented book, this one helps you learn social media quickly and use it to help with your brand.
Upstarts by Donna Fenn: This book looks at 150 different businesses started by Generation Y'ers. Get inspired as you read how a younger generation overcame challenges to make something of themselves.
Viral Loop by Adam Penenberg: This book tells the story of some of the most successful viral marketing campaigns and then shows you how to implement some of it into your own company!
You are What You Choose by Scott de Marchi and James T. Hamilton: Make decisions based on more than just demographics, such as time, risk, altruism, getting information, meToo status and stickiness or loyalty with this book. Once you understand how to do this, you can implement it into your own business.