Monday, March 22, 2010

Smart Business Guys-What Goes Around

Smart Business Guys-What Goes Around

I have used the same auto-mechanics since 1986 when my wife and I arrived in Cincinnati. The two men, I‘ll call Dan & Dave are famous for giving courteous, excellent, and honest service. Furthermore, they don’t “go looking” for problems, but point out any need for maintenance, but you as the customer always feel in control. I was bragging about them to a friend who was telling me about his excellent auto mechanics, and we found out we were talking about the same place!

These guys know more than just about cars. They know a good deal about business. I found this out when my son total my Toyota Echo, and I started looking for a car with the settlement money. Wow, what a nightmare dealing with used car lots, and I am not talking about the large auto-mall type dealer, I am talking a couple of tiers down. I finally blurted out to Dan and Dave do you guys have anything? They said, "actually we do." We take cars from time to time and fix them up to sell, but we’re not really looking to make much money off them. What we are really doing is keeping the guys in our shop working during some slow times. That way they keep their hours (and pay) up, and we don’t have them out looking for a new employer. It costs a lot to recruit, test out, and retain a good employee. If that guy walks for a better deal, it hurts our shop. Plus it keeps good customers coming back to us when they know we’ve serviced a certain car for years.

This is pure HR-PR genius! By treating everyone right: their customer, their employees, and themselves, Dan & Dave have created a win-win-win scenario! They balanced HR with PR. There’s an old saying, "what goes around comes around." I truly believe in business this is a basic fundamental truth. Dan & Dave have been doing it right for a long time, and it is no coincidence that their lot is always full of cars and their office full of satisfied customers.

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